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About Us

Welcome to Sajaa Online Indian Jewellery Boutique!

The name of our company was inspired by the Hindi word "Sajaa" meaning to "decorate" or "adorn", which perfectly defines our goal!

We aim to source authentic handmade Indian jewellery that combines traditional Indian craftsmanship with contemporary designs to complement modern Asian and Western fashion trends, and to deliver these to your doorstep! Our passion for authentic Indian jewellery and keen eye for detail means all of our products are individually selected by us to reflect the artistry and vibrancy of modern India while maintaining the graceful intricacy typically seen in traditional Indian jewellery. We are always in search for unique designs so that we can offer you jewellery that stands out from the crowd.

We are proud to be featured in Khush Wedding Magazine Spring 2018, 5th Anniversary and Autumn 2018 Editions, and are also listed on the Asiana Wedding Directory ( We have also had the pleasure of working in collaboration with BBC Asian Network breakfast show presenter Harpz Kaur for her portfolio photo shoot in the Summer of 2018.

Ranging from casual accessories to exquisite pieces worthy of classy evening dress codes, our collection offers the perfect adornment for all occasions. We also have an ever expanding bridal collection and encourage future brides to get in touch with us for a one-to-one consultation to discuss their bridal jewellery requirements. Whether you are treating yourself or a loved one, we hope you find what you are looking for! 

We aim to provide excellent customer service and are always happy to help with any queries regarding our products. As part of our commitment to achieving the highest level of customer satisfaction, we welcome individual requests for specific jewellery design ideas. In these cases we will fully commit ourselves to sourcing and delivering the specified requirements, and if we are unable to meet all requirements then we will endeavour to offer best-matched alternatives. We would also be happy to source out of stock items and variant availability for any of our products so please do not hesitate to ask!

All our designs are gold plated on a metal base, mainly brass and copper, and many designs incorporate semi-precious stones. This allows us to bring you high quality products without the high-end price tag. As each piece of jewellery is individually handcrafted we allow for minor discrepancies between products of the same design, which we believe adds to the authenticity of our products. As our seal of quality approval each product will be delivered in our signature packaging.

We strongly believe in giving back to society, and pledge to donate a proportion of all our profits to charity. We have chosen the Malala Fund as the well-known story behind this organisation is truly inspirational, and we passionately support girl's education and equal opportunities around the world. We would like to thank you for your loyalty and trust in us which allows us to support this organisation. 

If you have any requests, queries or feedback please email us on

We look forward to hearing from you! 

Thank you for visiting Sajaa Online Indian Jewellery Boutique.

Based in Hampshire, UK. Established in 2017.

A huge thank you to Hemi Patel for refining our logo -, instagram @h.emidesigns.